Let’s be honest—there’s no shortage of good music out there.
Scroll through TikTok, hit shuffle on Spotify, and you’ll stumble across something decent in seconds.
But how many songs actually stick with you?
How many artists make you stop what you’re doing, look them up, and want to know everything about them?
That’s the difference between good music and emotional marketing. Great music hits the ears. Emotional marketing hits the heart.
And the artists who understand this are the ones who build real fanbases. Think about the last song you shared with someone. You probably didn’t say:
“Yo, the EQ on this snare is crazy.”
You may have said something like:
“Man, this song wrecked me.”
Or
“I feel like they’re singing about how I’ve been feeling.”
Emotion is what makes people care. It’s what turns a listener into a fan, and a fan into someone who buys tickets, merch, and follows your journey for years.
Yet so many artists are still marketing like robots:
🎯 “New single out now!”
🎯 “Link in bio!”
🎯 “Pre-save now!”
Meanwhile, the artists who win are the ones who say things like:
“I wrote this after my brother stopped talking to me.”
“This one’s about being scared to leave, but more scared to stay.”
“If you’ve ever felt stuck in your own mind, this song’s for you.”
At CentPourCent, we coach artists on how to tell their stories, not just on socials but through the press, through playlists, through every touchpoint we build in a campaign. We know the power of emotional marketing because we’ve seen it transform careers.
Your job is to make great music. Ours is to help people feel it.
Because when emotion is at the center, everything else flows from there.
Create with intent. Move with purpose.