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In the vast landscape of the music industry, there’s an elephant in the room that many are reluctant to discuss: gatekeeping. It’s the invisible force that keeps emerging artists awake at night, wondering why their incredible tunes aren’t gracing the pages of prestigious blogs or landing on those coveted Spotify playlists. Let’s pull back the…

Dear artist, we see you. We understand the rollercoaster of emotions that come with pursuing your passion. The sleepless nights wondering if your music will find its audience. The days filled with both exhilaration and doubt. At CentPourCent, we’re not just a PR agency – we’re your partners in navigating these turbulent waters. Let’s take…

In today’s saturated music landscape, standing out as an indie artist can feel like shouting into the void. While everyone dreams of that viral TikTok moment, savvy musicians know that sustainable success requires a more strategic approach. Enter the dynamic duo of music blogs and Spotify playlists – your ticket to building a real, engaged…

In the crowded arena of music PR, finding an agency that truly understands your journey can feel like searching for a needle in a haystack. Enter CentPourCent (CPC), a PR powerhouse that’s flipping the script on traditional promotion. Here’s why CPC isn’t just another face in the crowd: At the helm of CPC is a…

In the era of Instagram influencers, TikTok dances, and Twitter threads, you might think that blogs have gone the way of the dinosaur. However, the reality is quite the opposite. Despite the overwhelming presence of social media, blogs continue to hold significant value, particularly in the music industry. Here’s why blogs remain an indispensable tool…

In today’s digital music landscape, standing out is more challenging than ever. Each day, approximately 60,000 new tracks flood onto Spotify alone. That’s right – while you’re enjoying your morning coffee, about 2,500 hopeful artists have already uploaded their latest creations. By the time you finish reading this article, another 4,000 tracks will have joined…

In the competitive world of music streaming, the allure of quick success can be tempting. With Spotify playlists becoming the new kingmakers of the music industry, artists and managers are constantly seeking playlist placements. However, not all playlists are created equal. The rise of botted and fake Spotify playlists poses significant risks to artists’ careers…

In the ever-evolving landscape of music promotion, Spotify playlists have become a crucial tool for artists looking to expand their reach. However, with the rise of third-party playlists, there’s also been an increase in fake and botted playlists. These can not only waste valuable resources but also harm your reputation and metrics. So, how can…