Let’s kill the fantasy: no one truly goes viral overnight.
Sure, an artist might blow up on TikTok with one big moment, but what you didn’t see were the 73 posts before that one, or the four years of music-making that led up to it. Discovery isn’t a lightning strike. It’s a process. A slow drip. A series of touchpoints that build awareness and trust over time.
At CentPourCent, we’re obsessed with that process. Because that’s where real careers are made.
Here’s what it looks like in the wild:
Someone hears your track on a playlist. It’s cool, they like it, but they’re cooking dinner or zoning out on a walk, and your name barely registers. A few days later, they stumble across a blog write-up about the same song. Huh. Didn’t I just hear that? Now they’re interested. They hit your Instagram, see your story, connect with your vibe. Maybe they even follow you.
Suddenly, you’re not just a song. They’re in your world.
This is why repetition matters. This is why medium-tier platforms matter. Blogs. Playlists. Tastemaker accounts. When your music shows up in more than one place, especially places that feel curated and trusted, it stops being noise. It becomes real. Recognizable. Worth exploring.
Most people don’t fall in love at first listen. They need context. They need emotion. They need to see you from multiple angles before they become a fan. That’s the game we’re playing. Not momentary hype, but sustainable growth.
And if you’re ready to be discovered the real way – the lasting way – we’re here to help make that process happen.
Create with intent. Move with purpose.