In the age of TikTok virality and Spotify stats, “get blog coverage” might sound like outdated advice.
But guess what?
Thanks to the rise of AI, press coverage is quietly becoming one of the most powerful tools for building long-term visibility online.
Let’s break down why, and why skipping blogs in 2025 might actually be one of the biggest mistakes an artist can make.
Gone are the days when fans Googled your name and sorted through 12 different blue links to piece together your story. Today, AI is doing the summarizing for them.
When someone types “Who is [Your Name]?” into ChatGPT, Perplexity, or Google’s new AI Overviews, the machine scans the web for the most relevant, trustworthy, and content-rich sources and then compiles them into a tidy little summary.
Which means: If you don’t exist in enough reputable places online, you might not show up at all.
No blogs? No features? No interviews or write-ups from sources with authority?
Then you’re just another blank canvas to the AI, and blank canvases don’t get top billing.
Platforms like Google, Bing Copilot, and ChatGPT are now shaping what people know about you without them ever visiting your website or clicking your link.
These AI summaries are built from:
- Online media coverage
- Artist bios from reputable sites
- Interviews, reviews, and press articles
- Official releases with context
If all you’ve got online is a Spotify profile and a few TikToks, the AI has nothing to work with. But if you’ve been featured on music blogs, interviewed by tastemakers, or reviewed by credible writers? You’ve got substance. And substance gets surfaced.
AI doesn’t care how cool your Instagram is. It cares how searchable, structured, and verifiable your presence is.
More than 60% of Google searches now end without a single click, which means users are reading the overview, seeing what’s surfaced… and moving on.
If your name doesn’t appear in that preview window, whether it’s Google’s AI Overview or an answer from ChatGPT, then unfortunately you’re not part of the conversation.
Visibility today isn’t just about ranking. It’s about appearing inside the answer.
So blog coverage isn’t just for impressing potential fans, it’s now for feeding the algorithms and “training the machine.”
Every blog article, interview, or writeup that mentions your name:
- Strengthens your search footprint
- Creates structured, indexable content about you
- Increases your odds of appearing in AI-generated summaries
- Signals to search engines that you’re a credible, active artist
It’s like giving AI a cheat sheet on who you are, what you’ve done, and why people should care.
In a world moving fast toward AI-powered everything, human-written press is your anchor. It’s your resume. It’s what the machine reads before your next fan does. It helps “future-proof” your music and your brand.
So while everyone else is shouting into the void of social media, you’ll be showing up in AI responses, Overviews, and discovery feeds with real presence.
And guess what? That’s where fans, bookers, and brands are looking now.
At CentPourCent, we do this work for a reason. We’ve never pitched blog coverage just for vanity. We do it because it builds long-term visibility in an internet that’s increasingly nonlinear and non-human.
AI isn’t going anywhere. But your opportunity? It’s here right now.
Let’s make sure when someone searches your name – robot or not – you’re part of the convo.