Author: cpc-admin

Ah, social media – the necessary evil of the modern musician. One minute, you’re posting a heartfelt song snippet, and the next, you’re contemplating your life choices because your cat photo got triple the engagement. Welcome to the digital circus, where algorithms rule and engagement is the currency of the realm. But don’t worry –…

So, you’ve decided to build a fanbase. You’ve got the music, the vision, and the unshakable belief that you’re the next big thing. But here’s the kicker: fans don’t just appear like magic. Nope, you’re about to embark on a wild, often bizarre journey that’ll test your patience, creativity, and caffeine tolerance. Welcome to the…

Ah, the indie artist hustle—a noble, scrappy, caffeine-fueled quest to get your music heard. It’s equal parts exhilarating and exhausting, and somewhere in between posting on Instagram at 3 a.m. and cold-emailing blogs, you may have asked yourself: Is this sustainable? The short answer? Probably not. But the good news is, with a little strategy…

In the vast landscape of the music industry, there’s an elephant in the room that many are reluctant to discuss: gatekeeping. It’s the invisible force that keeps emerging artists awake at night, wondering why their incredible tunes aren’t gracing the pages of prestigious blogs or landing on those coveted Spotify playlists. Let’s pull back the…

Dear artist, we see you. We understand the rollercoaster of emotions that come with pursuing your passion. The sleepless nights wondering if your music will find its audience. The days filled with both exhilaration and doubt. At CentPourCent, we’re not just a PR agency – we’re your partners in navigating these turbulent waters. Let’s take…

In today’s saturated music landscape, standing out as an indie artist can feel like shouting into the void. While everyone dreams of that viral TikTok moment, savvy musicians know that sustainable success requires a more strategic approach. Enter the dynamic duo of music blogs and Spotify playlists – your ticket to building a real, engaged…

In the crowded arena of music PR, finding an agency that truly understands your journey can feel like searching for a needle in a haystack. Enter CentPourCent (CPC), a PR powerhouse that’s flipping the script on traditional promotion. Here’s why CPC isn’t just another face in the crowd: At the helm of CPC is a…

In the era of Instagram influencers, TikTok dances, and Twitter threads, you might think that blogs have gone the way of the dinosaur. However, the reality is quite the opposite. Despite the overwhelming presence of social media, blogs continue to hold significant value, particularly in the music industry. Here’s why blogs remain an indispensable tool…

In today’s digital music landscape, standing out is more challenging than ever. Each day, approximately 60,000 new tracks flood onto Spotify alone. That’s right – while you’re enjoying your morning coffee, about 2,500 hopeful artists have already uploaded their latest creations. By the time you finish reading this article, another 4,000 tracks will have joined…

In the competitive world of music streaming, the allure of quick success can be tempting. With Spotify playlists becoming the new kingmakers of the music industry, artists and managers are constantly seeking playlist placements. However, not all playlists are created equal. The rise of botted and fake Spotify playlists poses significant risks to artists’ careers…