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You ever notice how some artists have no budget, no label, no industry connections—and somehow, everyone’s talking about them? They’re not paying for billboards. They’re not faking streams. But their name keeps popping up in conversations, on playlists, in blogs. So what gives? It’s Not Luck. It’s Alignment. The artists who stand out—really stand out—aren’t…

There’s a trap waiting for every artist out there—and no, it’s not a shady manager or a sketchy pay-to-play showcase. It’s more subtle. More common. And way more toxic. It’s comparison. It’s competition. And if you’re not careful, it can slowly suck the joy right out of creating. Let me explain. Back in the Lexicon…

If you wanted people to hear your music back in the day, you had to physically put it into their hands. You burned CDs, pressed vinyl, or dubbed tapes one by one. You hit the streets, handed them to DJs, and hoped they’d actually listen. Or you’d head over to someone’s office or house and…

Last time, I talked about the real foundation of success in music—not marketing tricks, playlist placements, or viral moments, but mindset. The way you think, believe, and approach your career dictates everything. But today, I want to go even deeper. Because if you really zoom out, it’s not just about mindset. It’s about something even…

There are two things every artist must bring to the table if they truly want to bring their dreams to life: one is obvious – genuinely great music. The other should be just as obvious, but is often overlooked amongst the non-stop barrage of artist “to-do” lists – a deep, resolute belief in yourself what…

Merch: it’s not just for rockstars and K-pop idols. If you’re a musician, you should be cashing in on this too. Why? Because fans love collecting stuff, and let’s be real—music royalties aren’t exactly funding your dream tour bus, yet. But let’s be clear: the world doesn’t need another boring black band T-shirt. (Okay, maybe…

Ah, social media – the necessary evil of the modern musician. One minute, you’re posting a heartfelt song snippet, and the next, you’re contemplating your life choices because your cat photo got triple the engagement. Welcome to the digital circus, where algorithms rule and engagement is the currency of the realm. But don’t worry –…

So, you’ve decided to build a fanbase. You’ve got the music, the vision, and the unshakable belief that you’re the next big thing. But here’s the kicker: fans don’t just appear like magic. Nope, you’re about to embark on a wild, often bizarre journey that’ll test your patience, creativity, and caffeine tolerance. Welcome to the…

Ah, the indie artist hustle—a noble, scrappy, caffeine-fueled quest to get your music heard. It’s equal parts exhilarating and exhausting, and somewhere in between posting on Instagram at 3 a.m. and cold-emailing blogs, you may have asked yourself: Is this sustainable? The short answer? Probably not. But the good news is, with a little strategy…

In the vast landscape of the music industry, there’s an elephant in the room that many are reluctant to discuss: gatekeeping. It’s the invisible force that keeps emerging artists awake at night, wondering why their incredible tunes aren’t gracing the pages of prestigious blogs or landing on those coveted Spotify playlists. Let’s pull back the…